Location: Calgary, AB or Vancouver, BC
Posted: September 11, 2023
About Us:
Gravity Architecture is an expanding architecture firm with studios in Vancouver and Calgary and projects throughout British Columbia and Alberta. We are known for meeting the practical needs of private developers with exemplary architectural and urban design solutions. With a legacy spanning since 2006, we have consistently delivered successful projects in various sectors, with a focus on residential, mixed-use, and commercial uses.
As Gravity takes on larger and more complex projects, we are in need of a team player to who will extend our great reputation for high quality work while maintaining our positive working environment.
Position Overview:
We are seeking a talented and creative Marketing and Communications Specialist to join our team. This role offers an exciting opportunity for an individual with a passion for architecture, exceptional writing skills, and a flair for marketing. The ideal candidate will be responsible for crafting engaging blog posts, managing our social media presence, and executing marketing strategies to enhance our firm's visibility and reputation. This full-time position will see the successful candidate playing a key role in promoting Gravity in both the BC and Alberta markets as we expand our practice to meet the demands of a growing portfolio of exciting projects.
This Specialist will partner with our Principals to lead Gravity’s Marketing and Proposal Writing efforts to further our highly creative and comprehensive strategy to raise the profile of Kasian’s brand and to help win exciting new projects. This role requires a creative and proactive doer with the confidence and tenacity to bring a fresh perspective to the role.
Key Responsibilities:
Marketing Strategy: Collaborate with the marketing team to develop and execute marketing strategies that align with the firm's goals and objectives. Create and manage annual marketing plans and budgets that support the firm’s strategic business objectives and revenue goals.
Public Relations: Development of public relations initiatives to promote the firm.
Content Creation: Develop high-quality, engaging content, including blog posts, articles, and marketing collateral, showcasing our architectural projects and expertise.
Social Media Management: Manage and grow our social media presence across platforms such as Instagram, Facebook, X, Threads, and LinkedIn to engage with our audience and promote our projects.
Website Management: Keep our website content up-to-date, ensuring it reflects our latest projects and achievements.
SEO Optimization: Implement SEO best practices to increase organic traffic to our website and content.
Analytics and Reporting: Monitor and analyze marketing and social media metrics to track the effectiveness of marketing efforts and make data-driven decisions. Perform benchmarking in Gravity’s market sectors including competitive analysis, strategic intelligence, and market and industry trends.
Graphic Design: Collaborate with our design team to create visually appealing graphics and visuals for all marketing efforts.
Proposal Writing: Collaborate with the Principals and the design team to prepare a comprehensive and persuasive proposals to secure new business.
Brand and Asset Management: Serve as Gravity’s brand guardian by guiding, evolving and maintaining the firm’s brand identity standards. Maintain the organization of our marketing assets including graphics, copy, photographs, and renderings.
Skills, Experience and Qualifications:
To succeed, this individual will be able to draw from their experience with a wide range of marketing elements including brand positioning, graphics, digital and social media, public relations and communications. In addition to this, exposure to events, sponsorships, content strategy, sophisticated proposal generation and production standards will be required. You will also have:
Significant marketing experience, ideally in the Architecture, Engineering and Construction industry or other service-related industry,
Certified Professional Services Marketer (CPSM) designation and/or Bachelor's degree in Marketing, Communications, or a related field,,
Strong communication skills, both written and verbal, with great editing ability,
Adaptability, initiative, and a positive attitude are highly valued,
Understand the importance of proposal writing in Business Development,
Strong organizational, planning and time management skills with the ability to prioritize and negotiate deadlines,
Proficiency in graphic design tools (e.g., Adobe Creative Suite),
This candidate is experienced in the use of Photoshop, Illustrator and InDesign, and ideally has some familiarity with the Later and Squarespace platforms.
Strong working knowledge of social media platforms, including best practices for Instagram and LinkedIn,
Thorough knowledge of marketing with a strong track record of leading marketing deliverables in the areas of graphic design, branding, content management and creation, communication, events, CRM, digital marketing, photography, video production, PR, association marketing and sponsorships,
Familiarity with SEO principles and best practices,
Strategic, creative marketer with the ability to translate and create a strong visual direction and written copy,
Eye for design and typography and the ability to deliver constructive feedback,
Understand marketing analytics and how they can be used to shape the marketing strategy, ensuring the business stays competitive,
Professional demeanour that enables interaction with executives inside and outside the firm,
Strong leadership skills and the ability to work within a team to create winning results,
Can utilize effective time management skills, and is able to recognize and respond to time sensitive issues and tasks.
Passion for architecture and design.
Why Gravity Architecture:
Opportunity to work with a highly skilled, creative and dynamic team.
Exposure to diverse and exciting architectural projects.
Competitive compensation and benefits package.
Professional development opportunities.
A collaborative and inclusive work environment.
A chance to represent an ambitious and growing architectural firm.
If you are a marketing professional with a passion for architecture, exceptional writing skills, and a creative mind, we would love to hear from you. Join us in promoting architectural excellence and innovation.
An excellent opportunity awaits the successful candidate, including a competitive salary with health and dental benefits. If you believe that this could be a perfect fit for you, please send your resume immediately, or if you know the perfect person for this position then feel free to forward this information. All applications will be kept in the strictest of confidence.